Dealerships to benefit from new Diamondbrite online training solution

Jewelultra has launched a tailored online training solution for businesses to help them more successfully close sales of the Diamondbrite paint and fabric protection system. The bespoke portal enables retailer and dealership staff to develop and refine valuable selling skills, giving them confidence to present the products to customers and generate crucial additional income.

Market-leading Diamondbrite is an advanced two-stage chemical paint and fabric protection product. Although it is a UK market-leader, Diamondbrite is exported to dealer groups around the world. The British chemicals manufacturer partnered with Spartan Retail Support, a leading provider of sales training services, to develop the training programme to give its global customer base a consistent level of top quality, highly effective, timely sales training. Diamondbrite is the first paint protection brand to collaborate with Spartan Retail Support on such an online resource.

The online training portal will have a phased introduction to existing customers through the third quarter of 2018.

Lance Boseley, Jewelultra marketing manager said: “We are committed to providing the very best customer support. Delivering bespoke online training to dealerships around the world is the latest innovation in our ongoing mission to achieve excellence.

“With our new dedicated training portal, sales teams will better understand the benefits of our paint protection system, will develop the skills and confidence to introduce Diamondbrite to their customers, and will reap the rewards of growing sales.

“Spartan was an obvious choice with their wealth of experience in the automotive industry and we have enjoyed working with them on this unique venture.”

This new approach to sales staff development is delivered via an online course that can be shared with any existing or new member of staff immediately. The course includes professionally-produced HD quality videos to introduce Diamondbrite, point of sale material and best practice techniques for informing customers about the system’s benefits. Managers can monitor the progress of individual team members through the training programme by accessing reports and an in-built quiz.

Spartan Retail Support has over twenty-five years’ experience in the automotive industry helping independent and main dealer automotive businesses by delivering coaching and support with a modern retail concept.

Paul Blair, Spartan Retail Support managing director said: “We have been working closely together on this project for over twelve months and I am really pleased to launch the course. The chance to work with a successful global product provider like Jewelultra represents a fantastic opportunity for Spartan. Having spent almost four years delivering training on Diamondbrite for one of their clients, we were well placed to co-design and deliver this exciting initiative.

“To our knowledge this is the first collaboration of its kind and puts Jewelultra and Spartan Retail Support at the forefront of product training and development, and we already have plans to expand upon this and enhance the support provided to all of their clients in all industries and sectors they are involved in.”