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ABOUT US

Welcome to Jewelultra
A Proud History & Heritage

Who We Are

Jewelultra Ltd - Manufacturers of

Diamondbrite

Jewelultra Ltd manufactures and distributes a comprehensive range of specialised chemicals, principally to the motor, industrial and janitorial industries. Established in 1992 our products have been used and approved by leading motor manufacturers and dealer groups, in the UK, Europe and throughout the rest of the World. Our products are sold by dealers representing all the major car manufacturers and over the years we have provided thousands of customers with an unrivalled product and service, all of which are manufactured under a quality management system accredited to ISO9001 and comply fully too COSHH regulations.

We know how passionate you are about your Car, Caravan, Motorcycle or Boat, and also understand how good it feels to stand back and admire a deep glossy finish. We invest countless hours developing our products in our ‘state of the art’ laboratories where we test hundreds of raw materials and blend them together to make truly effective, easy to use products that do exactly what they are supposed to time and time again. We’re striving continually to better ourselves and improve as our customers and technical partners set us new challenges that we thrive on solving.

"I am very proud of the business that I have built over the last 28 years. From small beginnings the company has grown into a multinational organisation with agents and distributors across the world. We have fantastic products backed by a fantastic team and I am looking forward to taking the company forward even further."

John Boseley

Founder & Managing Director

A Little History Behind Our Enterprise

Jewelultra products are manufactured at our factory in Loughborough, UK, in the heart of England. From here they are filled, packed and shipped all over the globe from Asia to America and everywhere in between. The company was originally founded by John Boseley under the name Lacroe in 1974. Lacroe produced high quality car care products which were developed and tested in Sweden to deal with the harsh Scandinavian climate. John is still to this day Jewelultra’s MD and remains passionate about making quality products with unrivalled customer service. John built the company up to be a major supplier of Car Care Products in the UK and around the world in the 70’s and 80’s. The company built an enviable reputation in supplying own branded products to car manufacturers including VW Group, Nissan, Toyota, Volvo, Citroen, Peugeot and BMW.

Jewelultra History

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